Nowadays, more people surf the internet using phones and tablets than PCs.*1 This means that the browser window can be anything from about 320 pixels wide (some iPhones and Androids) up to 1920 pixels wide (larger PCs). They can also be just about anything in-between - not least because PC users can manually resize their browser windows.
This means that the old fixed width web design has now become undesirable as it leads to poor user experience. A new type of web design, Responsive Website Design (RWD), has emerged to cope with this.
Responsive websites are not just better for your customers; they are also better for your SEO. Google has said that it prefers responsive websites to a separate mobile version of a normal website as the end-user gets a richer experience. It has publicly stated that, for mobile searches, a responsive website is one factor in its algorithm.
Responsive - images and text resize according to the width of the browser window.
Flexible columns - on smaller devices, columns display underneath each other, enabling text to be easier to read.
Menus - mobiles and tablets show a single drop-down, touch-friendly menu structure.
Phone friendly - phone numbers can be clicked to ring (on relevant devices.)
Super-Skin, Bury St Edmunds
Mobile-friendly brochure website
In this web design for Bury St Edmunds beauty company, we used a simple classic look-and-feel.
Try resizing this browser. Note that:
Professional Bespoke Websites
We'd be happy to meet with you to discuss your ideas and requirements. For customers who are further afield, Skype, phone calls and emails can be very effective.
*1 The Office for National Statistics provides a few intersting statistics:
71 percent of internet user use a mobile or smartphone.
Only 40 percent of internet users use a desktop.
52 percent of users used a tablet.